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Blog

Some Tips for Search Engine Optimisation

During our Coached Marketing Workshop, we look at who might be interested about your small business and how they go about finding out information. Nine times out of ten a website will be critical in ...
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So what’s “Experiential Marketing”?

There is a lot of talk about experiential marketing around at the moment. With the marketing and communications industry suffering from an overload of acronyms and jargon, more words "popping up" just doesn't help. I ...
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Market Growth vs Brand Share

Research within Aaker's, 'Building stronger Brands' indicates that up to 5/9ths of advertising is mis-attributed to the brand leader within a particular category. New entrants to a category consistently just communicate the generic selling points ...
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