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When blogs become podlogs

Hi there, Just a quick one to let you know that I co-produce a blog with Jeff Cooper (see the recession entry), it's not an ordinary blog it's a cross between a blog and a podcast... ...called DOWNtoBIS...
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YouTube as an advertising medium

To Tube or Not to Tube….what was the advert? My view is YouTube is not some magic panacea, but it certainly has a role to play in propagating great advertising. It’s the worlds video library and ...
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Standing Out in a Recession

Written by special guest blog contributor, Jeff Cooper (jeffreyghcooper@live.com), who's bringing you more big brand strategies to help small business keep up (check his profile at the end of this article) If you'd prefer the ...
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Where’s the innovation in the car industry?

A marketing magazine asked me the following question? It gets to the heart of the discussion that advertising is only ever one part of marketing. Q. WHAT SHOULD CAR MARKETERS BE DOING? Falling sales and a collapse ...
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Some Tips for Search Engine Optimisation

During our Coached Marketing Workshop, we look at who might be interested about your small business and how they go about finding out information. Nine times out of ten a website will be critical in ...
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So what’s “Experiential Marketing”?

There is a lot of talk about experiential marketing around at the moment. With the marketing and communications industry suffering from an overload of acronyms and jargon, more words "popping up" just doesn't help. I ...
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Market Growth vs Brand Share

Research within Aaker's, 'Building stronger Brands' indicates that up to 5/9ths of advertising is mis-attributed to the brand leader within a particular category. New entrants to a category consistently just communicate the generic selling points ...
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